Articles

Social Media Insights Interview with Roger Christie

Social Media Insights Interview with Roger Christie

In this video, Mireille Ryan, CEO of the Social Media Marketing Institute, interviews Roger Christie, Managing Director of the Propel Group, about what advice he would give to someone wanting to get started in the social media industry.

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Building Your Tribe on Social Media

Building Your Tribe on Social Media

Mireille Ryan, CEO of the Social Media Marketing Institute was invited on a Twitter Chat with ManageFlitter and then a Facebook Live Chat.

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5 Tips for Making Your Website Disability-Friendly

5 Tips for Making Your Website Disability-Friendly

Accessible website design allows billions of people, to easily navigate a brand’s website, increase awareness about the brand’s services, and thus drive an increase in business. Web accessibility also means that people with disabilities, like visual impairments, learning difficulties, hearing loss and more, can also perceive, understand, navigate, and interact with the brand through its website.

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Thursday 8th June 2017     Tips, Disability-Friendly, Website, Social Media     


How To Pitch Social Media Listening And Management To Your Client

How To Pitch Social Media Listening And Management To Your Client

Raise your hand if this situation resonates with you: you work for an agency, and you want to manage all aspects of your client’s social media (because they’re bad at it and it would bring the agency some extra cash), but you don’t know how to go about asking. If this is you, then keep reading this post.

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Thursday 1st June 2017     Pitching, Social Media, Management, Clients, Platforms     


Social Listening Can Make Or Break Your Brand: Are You Doing It Right?

Social Listening Can Make Or Break Your Brand: Are You Doing It Right?

Cultural expectations for immediacy are growing every day. We are no longer as patient as we used to be. We hate being put on hold for any length of time. We lose our minds if we have to wait for a YouTube video to buffer. Scrolling through Instagram we expect every picture and video to be available the second it is on our screen and if it isn’t we scroll right past. Minute rice should be done in 30 seconds. You get the idea. We want everything now.

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Thursday 25th May 2017     Social Media, Social Listening, Brand, Marketing     


Why Should You Use Social Media Marketing?

Why Should You Use Social Media Marketing?

Our world has gone social. If you’re like most people, social media is probably one of the first things you check when you wake up in the morning and one of the last things you do as you go to bed. When you want to check in on your family that lives across the country, you will probably look on Facebook before you think of calling them to catch up. One thing you may not be thinking about is how social media is a critical part of marketing for your brand. Social media is not just a place for sending funny cat videos to your friends; it’s where your brand should be engaging with customers. Here are a few reasons why you should be using social media marketing and how to get started.

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Thursday 18th May 2017     Social Media, Marketing, Platforms, Brand, Get Started     


Top Social Media Risks To Protect Your Business From

Top Social Media Risks To Protect Your Business From

Regardless of what type of organisation you are or how large or small the business is, it is essential to protect your business from social media risks. Businesses have always had to content with a variety of risks. With the progression of technology social media is another impact to add to the list that needs managing. However, social media is more than a ‘tick the box’ compliance. The risks are complex, multi-layered and vary in terms of impacts.

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Thursday 11th May 2017     Risks, Business, Top, Social Media     


4 Key Strategies To Manage Your Business Reputation

4 Key Strategies To Manage Your Business Reputation

Have you Googled your business lately? If not, why not try it and see what you find. It may surprise you what actually comes up. In these days of the Internet, social media and hand held devices, your business reputation matters more than ever before. Due to the reach, immediacy and permanency of the online space, information and comments can impact on your business bottom line regardless of whether this information is accurate or not.

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Thursday 4th May 2017     Reputation, SEO, Management, Social Media     


4 Ways To Strengthen Your Social Media Profiles

4 Ways To Strengthen Your Social Media Profiles

It is surprising that social media profiles don’t get as much attention as they should considering the amount of time people spend on their social network sites. If you want to increase your brand’s visibility, both personal and business, then having a strong profile is essential. A profile that ranks highly in searches is important to improving online presence. And once people find your profile you want to give them a reason to contact you. Here are 4 ways to strengthen your profile.

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Thursday 27th April 2017     Profiles, Keywords, Identity, Social Media     


The Content Calendar – A Freelance Social Media Marketer’s Secret Weapon

The Content Calendar – A Freelance Social Media Marketer’s Secret Weapon

Freelance social media marketers juggle a lot of tasks. They have to research buyer personas, develop a social media plan, line up metrics to track, plan and develop content, schedule it, and pay attention to analytics. And that’s for every client! It’s no wonder that so many digital freelancers give up social media work altogether. It can be a nightmare trying to keep track of all the content for each client.

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Thursday 13th April 2017     Calendar, Automating, Social Media, Marketing , Influence, Platforms, Conetent     


5 Tips on Automating Social Media Marketing

5 Tips on Automating Social Media Marketing

Whether you’re a freelancer, small business owner, or other sort of social media professional, you want your social media tasks to be more efficient. You certainly don’t want to sacrifice quality, but you want to spend more time with customer contact, strategy and other activities that also drive business.

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Thursday 6th April 2017     Tips, Automating, Social Media, Marketing , Influence, Platforms     


How Customer Reviews Help With Your SEO

How Customer Reviews Help With Your SEO

While allowing customer reviews on your website, social media platforms or blogs can often be daunting, out of fear that you could receive some unfavourable feedback, the SEO benefits generally far outweigh the risks involved.

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Thursday 30th March 2017     Customer Reviews SEO Ranking Content     

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