Building Your Tribe

Building Your Tribe on Social Media

Building Your Tribe on Social Media

Mireille Ryan, CEO of the Social Media Marketing Institute was invited on a Twitter Chat with ManageFlitter and then a Facebook Live Chat.

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Social Listening Can Make Or Break Your Brand: Are You Doing It Right?

Social Listening Can Make Or Break Your Brand: Are You Doing It Right?

Cultural expectations for immediacy are growing every day. We are no longer as patient as we used to be. We hate being put on hold for any length of time. We lose our minds if we have to wait for a YouTube video to buffer. Scrolling through Instagram we expect every picture and video to be available the second it is on our screen and if it isn’t we scroll right past. Minute rice should be done in 30 seconds. You get the idea. We want everything now.

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Thursday 25th May 2017     Social Media, Social Listening, Brand, Marketing     


Should You Market to Baby Boomers on Social Media?

Should You Market to Baby Boomers on Social Media?

Baby Boomers take action based on what they see on social media. Most of the time it’s focused on finding more information. More than half of them will visit a company website or continue the search on a search engine after seeing something on a social networking site. Here are the reasons you should market your products and services on Facebook to Baby Boomers.

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Saturday 18th February 2017     Social Media, Baby Boomers, Marketing, Seniors     


Get the Right Content to the Right People at the Right Time

Get the Right Content to the Right People at the Right Time

In order to build and curate a dedicated tribe of engaged followers on social media, first you need to know who your fans are and where the fans are talking. Kieron Turner, Digital Content Manager for the Gold Coast Suns, shares how his team have built a successful social tribe.

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Wednesday 14th December 2016     Building Your Tribe, Gold Coast Suns, Social Media, Social Tribe     


Seniors are Finally Going Crazy for Social Media

Seniors are Finally Going Crazy for Social Media

Do you target seniors? With this demographic tripling its usage of social media, businesses need to ensure they don't exclude seniors in their social media strategy and understand how best to connect with them. Cassia Cruz, a Senior Marketing Coordinator specialising in this age group, shares what she has learnt marketing online to seniors.

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Monday 5th December 2016     Social Media, Social Media Strategy, Facebook, Social Tribe     


Defining Your Audience

Defining Your Audience

Whilst most businesses these day are engaging in social media, unfortunately a lot of businesses don't seem to have a social media strategy. They just seem to post content without any cohesive plan. They hope that by posting on social media, that their audience will find them instead of them actively finding their target audience. This lack of planning and strategy is costly, not only financially but in time as well. To be successful in social media the first thing you need to do is understand who your target audience is.

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Monday 19th September 2016         

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