The customer is always right!
How is that for a belief? How are you meant to run a business that way?
What if your customer or client is wrong in your eyes, and they are going to create an issue with what you delivered?
There are certain fundamentals of the human mind that exist and are always in play, understanding these will help you manage your thoughts and therefore actions and results.
One of these fundamentals is, ‘everything we do has a positive benefit’ so if you stop and think about this, the customer is always right in their thoughts and comments!
If this customer says that social media plan is terrible… In their eyes it is. In your eyes and belief, it may be the best campaign in the world and deliver incredible results. Would you go out intentionally to create a terrible marketing campaign for a client? No.
And just as much as the customer is always right… so are you! In your world, you have a greater creative mind than that of your clients. Remember you are not as connected as them to their product or service, so what they think is right, is based on what they believe their customers want.
Remember you are 100% correct and they are 100% correct. To avoid conflict, agree with their belief and explain yours to them by saying “I totally agree with you and … these are my thoughts based on my experience“ if you say “you are wrong” you have lost them and any potential long-term business and their referrals.
Let’s look at this fundamental in life. Everything we do has a positive benefit for us. Based on our knowledge, skills, talent and gut instinct we are right, if there was something better at the time, we would have done that, so we can never make a wrong decision in business…at the time. Sure, you may reflect on it and beat yourself up, always remember at the time it was right, shake it off and move on.
If the unconscious mind is 3-5% of how we think, act, and behave, we must start to become aware of it. With awareness then you can start to alter your thoughts and actions.
I have documented 13 fundamentals of the human mind and each of these fundamentals operate at the deeper unconscious level so if you think that just by deciding to do something it will get done… think again.
If you are outside having a smoke and reading this, you will agree that you smoke for a positive benefit. You smoke to remove yourself from the office, clear your head, need a break from the kids and a bit of social time. See the positive? Smokers know that it is bad, physically and financially, yet they still do it because the short- term benefits out-weight the long- term risks.
Consider an overweight person eats for a positive benefit. If you are thin you may not have understood this and have not got the emotional conflict here. They want to be thin, fit and healthy and unfortunately the benefits of being fit and healthy are outweighed (pun intended). If this person has been the target of unwanted attention or sexual abuse in the past. The mind goes into automatic self -protection mode and creates a ‘physical barrier’ around that person. As they lose weight, they begin to feel exposed and vulnerable and again the unconscious mind goes into protection and as a benefit… the weight goes on again. They feel comfortable not being noticed, they feel safe and therefor as I mentioned everything we do has a positive benefit.
OK, let’s consider your mind in your business, if you are self-sabotaging or procrastinating, now consider, if I did that what would be the impact personally? It might be longer hours, greater risk, increased costs, more staff, more issues, greater stress or poor health. Again, your brain will slam the breaks on, so you do not put yourself at risk.
If you are not motivated in business, you will now start to see it is for some benefit.
If someone had been successful in business and it came to an end due to the business or a relationship breakdown and asset split. What would happen if this person was to build up an empire again? What would happen if it all came crumbling down again?
If a relationship has split, the last thing many want to do is to jump back in to another relationship and fully commit! The brain will hold off automatically and avoid any opportunities to network, go to meetings and conferences etc.
The brain is incredibly powerful and incredibly stupid… you just must manage it and this belief that ‘everything we do has a positive benefit’.
Stuart Walter is a professional clinical hypnotherapist, author and international speaker. His mission is to empower people to change the way they think, act and behave in such a way that empowers others.