Since live video has been released, we have seen its power to engage and connect people all over the world. Live videos on Facebook generate an average of six times as many interactions as regular videos. As we saw last week with the post from Mark Zuckerberg, Facebook is really wanting people to connect and engage with each other, especially around their passions.
With this continuing focus, Fidji Simo, VP of Product at Facebook has posted about a new video experience Facebook has started testing today called Watch Parties. The aim is to tap into the power that Live video brings and turn these pre-recorded videos into a live event that will encourage people to connect and engage around these pre-recorded videos.
Simo explains what "Watch Parties" are:
"In a Watch Party, members of a Group can watch videos together in the same space at the same time — videos are chosen by the Group admins and moderators, and can be any public videos on Facebook (live or recorded). With everyone watching, commenting and reacting to the same moments together, it creates a shared viewing experience for video that helps build the kind of community and engagement we've seen with Live."
Facebook is starting the testing today in a handful of Facebook Groups and is hoping to expand this feature in the future.
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