Instagram Hides Like Counts In Australia

Instagram today has announced a trial in Australia where it will be hiding the number of likes on a post to other users. 

Mia Garlick, Facebook's Director of Policy for Australia and New Zealand has said that the aim is to improve experience for users on Instagram and remove the pressure of how many likes a post will receive.  

Canada was the first country to start the trial with Australia joining Japan, Ireland, Italy, Brazil, and New Zealand in the extension of the trial.

Instagram head Adam Mosseri has said the experiment is part of a broader effort to rethink the fundamentals of how Instagram works and create a more welcoming experience.

So how does this trial impact upon influencers? 

Whilst all metrics will still be able to be seen by the user, influencers could find it more challenging to attract interested brands. Brands like to see engagement before reaching out to an influencer and this change will definitely make it harder for influencers to be able to stand out. 

Is this a permanent change?   

As to whether this decision is permanent will be decided at a later date. 

Tags: Instagram

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