Social Media Mastery

Learn the 4 critical categories of social media marketing activities. Understanding the different forms of social communication will help
you identify your business goals and focus on the category that best fits your needs.

Quickly evaluate your social media presence and determine where there are gaps, so you can close them.

Learn the appropriate types of offers to make in social media channels, including valuable content, opt-in offers and deep-discount offers.

What are the learning outcomes for this course? 

• Social Media Do's and Dont's • Social listening metrics
• Social influencing metrics
• Growing social profiles
• Content Segmentation
• Customer Value Journey

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